Microsoft Dynamics 365 Customer Insights – Journeys

Implementation of Dynamics 365 Customer Insights – Journeys enables:

• Build long-term personalized relationships with clients

The marketing department can find and attract more new potential customers due to an omnichannel approach to interacting with the market. Seamless integration with the processes of digital telephony, chatbots, social networks, various product and customer portals, corporate sites allow easily qualify potential customers, build continuous communication with them, anticipate their expectations, and significantly increase the customer conversation rate.

• Receive information in real time

Thanks to built-in, aggregated sales and marketing analytics, the system allows you to make decisions based on data received in real time. Analytical reports for analyzing the effectiveness of marketing activities are intuitive, and visual monitoring panels that track the actions, performance and results of the marketing department allows the top managers of the company to make weighted, reasoned, data-based management decisions.

• Easy to scale and adapt business to new realities

A flexible, innovative, modern platform allows easily configure and expand the geography of sales, connect new employees, new teams, new offices, and countries to work in the system, add various marketing channels, integrate solutions with other systems, easily create and deploy mobile and web applications anywhere in the world.

• Significantly increase the conversion rate

Coordinated work of the marketing and sales departments ensures smooth exchange of information and data, helps to identify the most promising channels and tools of communication with the market. This leads to an increase in the conversion rate, allows you to create an effective sales funnel, select the “hottest” leads among all work with them first, keeping other potential customers in a state of active waiting.

• Using a wide range of sources

Using a wide range of data sources and further combining information to create personal interfaces, companies get a complete picture of the client base. Users can independently modify or manage the data sources they receive using Microsoft Azure Custom Data Services.

Advantages of Dynamics 365 Customer Insights – Journeys

• Campaigns and workflow automation of the marketing department
• Efficiency of work with clients
• Service Personalization
• Reduction of customer churn
• Information security
• Usage in any industry

Dynamics 365 Customer Insights – Journeys is not just a tool for marketers. Using artificial intelligence and natural language, business users can create trigger paths that reach customers across multiple touchpoints, strengthening relationships with prospects through sales and support.